Author: ilovepm

How product managers improve conversion rates at key points

When the PM to find about 20 key points, then every key point, how to improve the conversion rate of key pages, is the phased goal. When I post as general manager, in order to understand how new users come in, I’ve registered over 80 online accounts to see what can be done to improve my registration process. So, an ordinary PM, at least at every key point, must try dozens of times to find the feeling and find an effective way to improve conversions. Many people have heard the principle of “one-click more than one user loss”. Although the…

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Determine the user needs to meet the key points in the process

Break down the entire process from “learning products, using products, satisfying needs, leaving, coming back” to characterize each type of character, depicting key steps and key pages. This step is to test the PM‘s key steps in the implementation of Skills, PM can not do this step, and has nothing to do with the talent, and only hard, whether or not concerned about. The best process control for the entire user needs is the e-commerce Business. The reason is simple, because every step is money. excellent e-commerce companies, such as Lynx, Taobao, Jingdong, PM will come from the user, how…

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The failure of start-ups stems from the premature enlargement of unverified business models

What is the point of starting a Business? Value creation. But for whom to create value? Who defines the value? user. Once upon a time, pricing power was eliminated at the manufacturer or channel supplier and after the birth of the Internet, the information asymmetry between buyers and sellers was eliminated and the pricing power was transferred to users.       So today, the core of value creation lies in how to use the user as the center to identify the user’s pain points and provide solutions. Vincent Khosla, a very famous VC in Silicon Valley, said: Every pain point is a…

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Let the product form a closed loop, thus completing self-growth

Closed loop is the Product of self-Growth cycle. Taobao’s credit rating System is a closed loop. Buyers buy products, merchants provide good service received praise, get praise will get more new buyers, buyers and buyers, merchants have the opportunity to get more praise, the formation of a cycle. PM‘s job is to discover, Design, and ensure the smooth operation of this closed loop. For example, poor assessment division, is the closed-loop killer. UGC products are often a closed loop. users release high-quality information, high-quality information to attract new users, new users also release high-quality information, more new users are attracted…

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Determine how products meet the fulfillment of different roles

How each type of role in the use of products continue to grow, continue to be met, this is the key to sustained Product Growth. In this regard, 90% of PM are caught in a misunderstanding. When I was addicted to BBS in 1996, I was very popular on the Internet with a rehearsal of the lyrics, “You Are Online.” I remember one of the lyrics that reads: “At that time, the days were always short and the flash was half past ten. When to upgrade, even if the vision and then drop 0.1. I used to hang in the…

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Product managers need to become users in order to truly understand the demand

When becoming a user, each type of role answers the following two questions: Question 1: Why does this character use this Product? Question 2: How does this character know and reach this Product? After decomposing the character, PM needs to put oneself into the character, carry on the cosplay, imaginative role-playing game. When answering “Why does this role use this Product,” we find that the core needs of users are starting to break down. The core needs of users is a Demand, a Product will have only one level of Demand, in addition to the other are two needs, there…

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Decomposition users: According to the core value of the product, the user is broken down into different roles

Maybe the genius can understand the user’s needs, but the genius also has a Growth process on the insight of the user’s needs. We can see that Qiao Bangzhu is also crawling out from a failure. To grasp the needs of users like the Buddha’s enlightenment: cut an Apple, cut to the end, found to be empty, so Enlightenment. User needs turned out to be a wordless book, to understand that there is a need to cut the Apple process. Decompose the user into a user’s process is a process of Apple, a PM must practice. Different products, different dimensions,…

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What is your uniqueness compared with similar products?

If the first step is to solve the Product “what is the use of” problem, then step two is to solve the “others why use.” The problem seems simple. In fact, 70% of PMs often forget “user needs,” and even a large company with up to 90% of PMs does not consider “how others use me.” Why do so many PM will not consider “why others use me”? The big advantage for large companies is that they have money, people, technology, and users who are able to quickly push a Product that has proven Demand in the marketplace to the…

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Which of the core needs of the user to meet the product?

The key to Product Design lies in figuring out what the core value of the Product is and meeting the core needs of the user. In practice, 70% of PMs often forget this because “meeting user needs” is almost a recipe for every PM to open, so it’s often forgotten. We often hear of “microblogging to strengthen SNS attributes”, “WeChat to get through O2O”, “community information to flow faster,” is the most typical example of forgetting the needs of users. All of these formulations are taken for granted, did not stand in the user’s point of view, did not find…

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Top 10 product manager mistakes

Product manager needs to create Product. God is also a Product manager, he created this Product.   It is very difficult to make a successful Product, in addition to resources, timing and other issues, the greater factor in the Product manager himself. Good Product manager can coordinate resources, can seize the opportunity. But Product managers themselves often make mistakes. Always wanted to write an article on the Product manager easy mistake, but worried about their Product experience is not enough, has yet to write.   Recently reviewed the previous record and found a similar opinion from Marty Cagan, a very experienced Product specialist. Marty…

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