Category: Product Design

High-fidelity login status judgment, how to use global variables?

In the prototyping process, we often encounter such a situation: the same operation, due to the current conditions of different to perform different actions. For example: a lot of Product features that need to log in before they can operate. However, these functions can be seen when they are not logged in. When clicked, a pop-up window appears, guiding the user to log in or register. In the face of such logic, the simplest way to do this is as follows: Add multiple use cases for the same action. When previewing the prototype, select a different use case to perform…

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Be a product manager instead of a functional manager

Now find that makes sense, because too many Product managers around is actually doing a functional manager. They just continue to pick up the Product‘s functional requirements and then continue to implement the Product‘s features. Lack of login, Design a login box; no data, find a platform to get through; management is not convenient to Design a tool to manage; page is not beautiful, re-planning the page structure …… Functional managers, busy every day, concerned about how much Demand is still in the back of the queue, whether the Demand side is met. The user experience in the end how,…

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Let the product form a closed loop, thus completing self-growth

Closed loop is the Product of self-Growth cycle. Taobao’s credit rating System is a closed loop. Buyers buy products, merchants provide good service received praise, get praise will get more new buyers, buyers and buyers, merchants have the opportunity to get more praise, the formation of a cycle. PM‘s job is to discover, Design, and ensure the smooth operation of this closed loop. For example, poor assessment division, is the closed-loop killer. UGC products are often a closed loop. users release high-quality information, high-quality information to attract new users, new users also release high-quality information, more new users are attracted…

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How product managers improve conversion rates at key points

When the PM to find about 20 key points, then every key point, how to improve the conversion rate of key pages, is the phased goal. When I post as general manager, in order to understand how new users come in, I’ve registered over 80 online accounts to see what can be done to improve my registration process. So, an ordinary PM, at least at every key point, must try dozens of times to find the feeling and find an effective way to improve conversions. Many people have heard the principle of “one-click more than one user loss”. Although the…

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Determine the user needs to meet the key points in the process

Break down the entire process from “learning products, using products, satisfying needs, leaving, coming back” to characterize each type of character, depicting key steps and key pages. This step is to test the PM‘s key steps in the implementation of Skills, PM can not do this step, and has nothing to do with the talent, and only hard, whether or not concerned about. The best process control for the entire user needs is the e-commerce Business. The reason is simple, because every step is money. excellent e-commerce companies, such as Lynx, Taobao, Jingdong, PM will come from the user, how…

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The failure of start-ups stems from the premature enlargement of unverified business models

What is the point of starting a Business? Value creation. But for whom to create value? Who defines the value? user. Once upon a time, pricing power was eliminated at the manufacturer or channel supplier and after the birth of the Internet, the information asymmetry between buyers and sellers was eliminated and the pricing power was transferred to users.       So today, the core of value creation lies in how to use the user as the center to identify the user’s pain points and provide solutions. Vincent Khosla, a very famous VC in Silicon Valley, said: Every pain point is a…

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Let the product form a closed loop, thus completing self-growth

Closed loop is the Product of self-Growth cycle. Taobao’s credit rating System is a closed loop. Buyers buy products, merchants provide good service received praise, get praise will get more new buyers, buyers and buyers, merchants have the opportunity to get more praise, the formation of a cycle. PM‘s job is to discover, Design, and ensure the smooth operation of this closed loop. For example, poor assessment division, is the closed-loop killer. UGC products are often a closed loop. users release high-quality information, high-quality information to attract new users, new users also release high-quality information, more new users are attracted…

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Determine how products meet the fulfillment of different roles

How each type of role in the use of products continue to grow, continue to be met, this is the key to sustained Product Growth. In this regard, 90% of PM are caught in a misunderstanding. When I was addicted to BBS in 1996, I was very popular on the Internet with a rehearsal of the lyrics, “You Are Online.” I remember one of the lyrics that reads: “At that time, the days were always short and the flash was half past ten. When to upgrade, even if the vision and then drop 0.1. I used to hang in the…

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Product managers need to become users in order to truly understand the demand

When becoming a user, each type of role answers the following two questions: Question 1: Why does this character use this Product? Question 2: How does this character know and reach this Product? After decomposing the character, PM needs to put oneself into the character, carry on the cosplay, imaginative role-playing game. When answering “Why does this role use this Product,” we find that the core needs of users are starting to break down. The core needs of users is a Demand, a Product will have only one level of Demand, in addition to the other are two needs, there…

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Decomposition users: According to the core value of the product, the user is broken down into different roles

Maybe the genius can understand the user’s needs, but the genius also has a Growth process on the insight of the user’s needs. We can see that Qiao Bangzhu is also crawling out from a failure. To grasp the needs of users like the Buddha’s enlightenment: cut an Apple, cut to the end, found to be empty, so Enlightenment. User needs turned out to be a wordless book, to understand that there is a need to cut the Apple process. Decompose the user into a user’s process is a process of Apple, a PM must practice. Different products, different dimensions,…

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