Tag: Product

Let the product form a closed loop, thus completing self-growth

Closed loop is the Product of self-Growth cycle. Taobao’s credit rating System is a closed loop. Buyers buy products, merchants provide good service received praise, get praise will get more new buyers, buyers and buyers, merchants have the opportunity to get more praise, the formation of a cycle. PM‘s job is to discover, Design, and ensure the smooth operation of this closed loop. For example, poor assessment division, is the closed-loop killer. UGC products are often a closed loop. users release high-quality information, high-quality information to attract new users, new users also release high-quality information, more new users are attracted…

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Let the product form a closed loop, thus completing self-growth

Closed loop is the Product of self-Growth cycle. Taobao’s credit rating System is a closed loop. Buyers buy products, merchants provide good service received praise, get praise will get more new buyers, buyers and buyers, merchants have the opportunity to get more praise, the formation of a cycle. PM‘s job is to discover, Design, and ensure the smooth operation of this closed loop. For example, poor assessment division, is the closed-loop killer. UGC products are often a closed loop. users release high-quality information, high-quality information to attract new users, new users also release high-quality information, more new users are attracted…

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Decomposition users: According to the core value of the product, the user is broken down into different roles

Maybe the genius can understand the user’s needs, but the genius also has a Growth process on the insight of the user’s needs. We can see that Qiao Bangzhu is also crawling out from a failure. To grasp the needs of users like the Buddha’s enlightenment: cut an Apple, cut to the end, found to be empty, so Enlightenment. User needs turned out to be a wordless book, to understand that there is a need to cut the Apple process. Decompose the user into a user’s process is a process of Apple, a PM must practice. Different products, different dimensions,…

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What is your uniqueness compared with similar products?

If the first step is to solve the Product “what is the use of” problem, then step two is to solve the “others why use.” The problem seems simple. In fact, 70% of PMs often forget “user needs,” and even a large company with up to 90% of PMs does not consider “how others use me.” Why do so many PM will not consider “why others use me”? The big advantage for large companies is that they have money, people, technology, and users who are able to quickly push a Product that has proven Demand in the marketplace to the…

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Which of the core needs of the user to meet the product?

The key to Product Design lies in figuring out what the core value of the Product is and meeting the core needs of the user. In practice, 70% of PMs often forget this because “meeting user needs” is almost a recipe for every PM to open, so it’s often forgotten. We often hear of “microblogging to strengthen SNS attributes”, “WeChat to get through O2O”, “community information to flow faster,” is the most typical example of forgetting the needs of users. All of these formulations are taken for granted, did not stand in the user’s point of view, did not find…

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Advisor, Product Marketing

Why Work at Dell? Endless challenges and rewards. Opportunities on six continents. A team of colleagues fueled by collaboration. All this, and a company deeply committed to integrity and responsibility. Responsibilities: Responsible for Product Business plan, forecasts, profit and loss, margins, risk factors, overall Business plan, pricing analysis and recommendations Responsibilities include assessing market requirements, investigating new technologies, developing recommendations for technical Product direction, establishing plans as well as strategies and roadmap plan-of-records Responsible for planning Product offering, collaborating with corresponding Product line management team to drive LOB performance, planning and driving Product promotion activities Requirements: 8 years of related…

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Head of Product China – Airbnb Beijing, CN

background  Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 190 countries.  China is the world’s largest, and fastest growing, outbound travel market. At Airbnb we want to help the new audience of Chinese millennial travelers Explore the world through our local experiences, personable hosts,…

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2B and 2C, in the design of products and mining needs, the focus is different?

If it is said to do it, I think toB products should pay more attention to the efficiency node. Just do it This is a Business process, you have to pay attention to which of these points which can improve the efficiency of the entire Product. That if it is a toC products, we may accept toC more, in fact, concerned about the value of this user. Basically that is to say whether the Demand is accurate or not, the user experience is not doing better. The b-end products in terms of relative habit is not so concerned about this…

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What are the occupational diseases are the product manager?

Like to regularize the common scene, and then want to go through the online help to solve, take the opportunity to think about the statistics of the data and buried Have not seen the new Product will go look in the past, will subconsciously think about it: What population to solve the problem?market size?Where is the commercial interest?What is the principle (process)?About a single point of deployment costs about how much?What is the threshold of scale effect?XXX giant cut it impact on how much?…Tactile more keen, like traceability, capture the essence of the problem / core 1. For a long…

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Explore the core competitiveness of the business model

Creative – products – Business model – Business plan, these are for entrepreneurs, venture capitalists are familiar with the past, I also venture in the past, as most entrepreneurs and I, in accordance with such a set of processes to my venture Conceived and designed, and now just lamented at that time really know very little about doing Business. Completely follow the common version of the routine, there is no in-depth Business reasoning do not understand the real Business operation is going on. So to do, to explore, in the experience in the wall to find ways. When we started…

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